Probiotics are the future of cleaning and hygiene. These beneficial bacteria work naturally and safely to restore balance, break down organic dirt, and outcompete harmful bacteria, making them a powerful, eco-friendly solution. Not only do probiotics work internally, but they also offer significant benefits for external environments. Our IDA Pet and IDA Clean product lines harness the power of active, live probiotics to provide natural purification and safely control pathogens. Probiotics produce enzymes that accelerate the cleaning process, effectively eliminating organic matter and unpleasant odors while promoting a healthier, safer environment

Probiotics improve allergy management, they consume bio-allergy triggers like pollen, dust mite feces, mould and animal dander-as a natural food source. They provide deep cleaning, improve indoor air quality and hygiene and do not contribute to chemical pollution. The helpful probiotics don’t just mask unpleasant smells they remove the route cause. Probiotics have the power of endurance, they are able to continue working for days providing a healthy environment. Using probiotics to clean, gives the user inner peace for a healthier choice, wellness in the home, work place and more.

Probiotics actively remove dirt and allergens from your pet’s coat to keep it clean and healthy. Most dogs, and cats naturally shed old and damaged hair, at least twice a year, some breeds shed continuously.  Probiotic shampoo promotes a healthy environment for new hair to grow.  This naturally sourced ingredient soaks deeply into the skin and fur, giving a noticeably healthier shine. 

As the world becomes increasingly conscious of natural and sustainable solutions, aloe stands tall as a beloved ingredient that aligns with these values. Aloe is known for their therapeutic properties which have been harnessed by humans for various applications. Aloe is equally beneficial for our furry companions. Pets, like humans can experience skin issues that cause discomfort and affect their quality of life. Aloe is rich in vitamins, minerals, enzymes, and amino acids, making it a comprehensive health powerhouse. Understanding the powerful benefits of aloe vera, we’ve made sure to include it in our pet grooming products.

Its natural soothing properties help calm irritation, reduce redness, and foster healthy skin conditions. Aloe vera is also hydrating, aiding in maintaining the skin’s moisture content, which is vital for a healthy, shiny coat. Polysaccharides, found abundantly in aloe contribute to its gel-like consistency and provide a host of nourishing effects. These polysaccharides possess hydrating properties, helping to retain moisture and support the skin’s natural barrier function to prevent further skin irritations. It can be especially beneficial for pets with dry or sensitive skin to alleviate discomfort. By moisturising the hair shaft, aloe helps prevent breakage leading to a stronger more resilient fur. Its conditioning properties enhance the texture of the coat making it softer and more manageable. Dogs and cats with longer and thicker coats can particularly benefit from aloe as it aids in detangling and reduces matting, making grooming sessions more pleasant. Aloe vera’s gentle nature makes it suitable for pets with sensitive skin.

When you think of pet grooming products you don’t immediately think of bamboo. But maybe you should. Bamboo extract has some pretty incredible benefits that may surprise you. Bamboo extract captures the vitality of the bamboo plant, enriching our formulations with its natural goodness. Bamboo extract is the richest natural source containing 70% organic silica which is a vital building block of collagen.

Collagen is the protein that keeps your pets coats luscious and skin healthy. Our furry friends naturally produce collagen, but their levels decrease with age leading to a dull coat. Bamboo silica promotes skin & coat health and vitality. It aids in the detoxification process reducing brittleness and shedding. Bamboo silica works to strengthen and boost the collagen in hair follicles. It is incredibly nurturing, promoting hair growth and a soft shiny, revitalized coat. Bamboo extract also boasts soothing properties, making it an excellent choice for pets with sensitive skin . It can calm and comfort irritated skin, providing relief.

Coconut oil is a natural way to keep your furry friend clean and healthy. It is high in saturated fats and has healthy nutrients like omega fatty acids called linoleic acid. This fatty acid can help keep your pets skin hydrated. It moisturises and soothes itchy dry skin, reduces inflammation making your pets skin more comfortable. The healthy fatty acids penetrates deep into the hair shaft, nourishing and hydrating them from within which improves coat sheen.

Coconut oil helps to provide a protective layer, retaining moisture in the skin while enabling the skin to breathe and prevent dryness. If your pets coat is prone to frizz and tangles, coconut oil helps to soothe out the hair and reduce frizz making it easier to brush and comb through. As a conditioning agent it helps improve your pets coat overall appearance, giving your furry friend a lustrous healthy looking coat. An added benefit of coconut oil is that it disrupts the life cycle of pests like ticks and fleas, ultimately reducing their population. Coconut oil is gentle and natural making it suitable for various dogs & cats.